We are thrilled to see our #NotSorryMums campaign for the Public Health Agency nominated in The Drum Roses Creative Awards this year.
This was a really important project and we were honoured to be involved in it. Despite research proving how beneficial breastfeeding is for mums and babies, Northern Ireland still has the lowest breastfeeding rates in the UK.
To help address this, the #NotSorryMums campaign was created to give new mums the confidence to breastfeed wherever and whenever they need, and send a clear message to the wider public about the importance of breastfeeding.
The Drum Roses Creative Awards celebrate the best creative work being produced across the UK and Ireland every year. As always, there is a lot of great work nominated this year and the competition will be fierce, so good luck to everyone on this year’s shortlist.