Thousands of people in Northern Ireland are living with dementia. There was a lack of public awareness and understanding of dementia and a diagnosis often carried a stigma. Many people were unaware of the signs of dementia; some were even reluctant to seek a diagnosis due to fear of what would happen if they got a dementia diagnosis. Our campaign aimed to raise awareness of the 10 common signs of dementia and highlight that life changes with dementia but it can still be good, helping to reduce stigma and raise public awareness.
Our multimedia campaign featured real people with a dementia diagnosis continuing to live their everyday lives, still doing the things that makes them who they are. We showed them out and about with their carers: Evelyn and her friend Jean, and Danny and his son Danny Jr welcomed us into their lives and showed us what they still love to do. Evelyn and Danny both spoke candidly about their personal experiences since they received their dementia diagnosis, and in an honest and inspiring way, reassured people that with support life can still be good.
All production elements were provided on time and on budget, and the welfare of the contributors was front-and-centre throughout the whole process. The campaign was extremely well-received by the client and their stakeholders. Everyone involved felt very privileged to work with such genuine, heart-warming and inspiring people who gave their time to help raise awareness of such an important issue, all with the ultimate aim of helping others.