Our task was to communicate to shoppers how simple meals can be made delicious using fresh, locally sourced produce from EUROSPAR, a brand that is dedicated to promoting fresh NI food.
We created a TV ad featuring local celebrity chef Paula McIntyre. Paula, who is a strong supporter of using fresh, local food, showed just how easy it is to ‘Make Meals Delicious’ with a helping hand from EUROSPAR.
The client loved the ad and said, ‘We are over the moon with the ‘Meals Made Delicious’ campaign. Paula is a great advocate for our brand, and we’re delighted with the direction that the EUROSPAR brand is going.’