In response to consumer demand for healthier snacking products, and to showcase their new state of the art in-house roasting, flavouring and processing capabilities, Forest Feast launched new savoury ‘Baked Not Fried’ product lines. They asked us to develop pack designs that would clearly communicate the ‘Baked Not Fried’ USP, so the associated health benefits would be clear to the consumer.
We created a handmade stamp style of logo for the ‘Baked Not Fried’ products and applied it across the range. We went for a stripped back, contemporary look and feel, which used a natural colour palette inspired by upmarket lifestyle brands. The product itself was the hero of each individual design, with a beautiful image of each snack featuring front of pack. The project also included the design of display units and trade flyers.
The client loved the look and feel, and the range has since been extended to include additional flavours and jumbo sized versions of the packs.