Forest Feast’s new Mini Fruit Doypack range made it possible for people to eat healthy on the go, but the pack design needed to stand out. These people didn’t have time to browse around or linger over the shelves.
We developed bright, colourful and eye-catching packaging with clear healthy eating and quality food cues. Each pack design featured a beautiful illustration and had its own individual colour code inspired by the raw ingredients, which helped maximise standout on shelf.
The Mini Fruit Doypack design was so well received it was used on another range – the chocolate version. The design has also been used at a corporate level for presentations, the product portfolio, letterheads, compliment slips, and display stands at international events.