To help boost awareness and understanding of the wide range of sectors that Invest NI operates within, we were tasked with creating a simple yet informative way to illustrate business growth in Northern Ireland. This would be showcased at conferences and events to help boost understanding and interest from foreign investors.
We created an innovative interactive touchscreen tool that displayed information on each business sector ranging from aerospace to food and drink. Each sector had its own bespoke animation that quickly and easily communicated the positive growth and associated business in that area. Each animation was storyboarded, designed and animated at Genesis. Once the animations were ready, they were integrated into our touchscreen tool that is publically used at all key conferences and events for Invest NI.
The interactive tool is now a staple feature at all Invest NI conferences and events, and client and investor reactions have been very positive.