Invest NI required brochures and sales collateral to help promote Northern Ireland as a smart place to do business with, and in. The booklets were required for exhibitions and events such as Eco-build, Bio, Arab Health and Gulfood. Genesis was tasked with developing design concepts, finished art and production, for Northern Ireland as a trade and FDI location, concentrating on sectors such as Aerospace, Health and Lifescience, and Food and Drink.
The collateral needed to showcase Northern Ireland as a global player and highlight key selling points and surprising facts about Northern Ireland and its sectors. It had to stand out, but look slick and professional, to catch the eye of key business leaders attending events and expos where many countries were selling their wares.
Each booklet used eye-catching and arresting imagery and creative graphics to help communicate facts and figures. Each design was bespoke to a sector, and specific to client requirements, but additional innovative design elements made it stand out from the crowd at similar events.