Invest NI was responsible for the organisation of the Northern Ireland Investment Conference, attended by Prime Minister David Cameron, and leading business people from across the globe. Genesis was responsible for the delivery of the overall concept and roll out across multiple touch points.
Our conference concept ‘the many sides of Northern Ireland’ encouraged a reappraisal of Northern Ireland through surprising messaging which made our c-suite audience sit up and take note. We developed a design platform based around stylised cubes, which was delivered seamlessly across every touchpoint.
The client said, ‘The success of the Investment Conference was down to everyone’s hard work and commitment to delivering the best possible experience for the delegates – which we certainly achieved… couldn’t have done it without you.’ Even Prime Minister David Cameron was impressed – he called it a ‘stunning exhibition’.