Ballymena Borough Council wanted to launch their new museum with ‘Legends in the Landscape’, a world-class exhibition that would capture the imaginations of visitors.
The Mid Antrim area possesses a great deal of fascinating local historical facts, myths and legends. Genesis’ identity for the exhibition used a loose, organic typeface and subtle colours that referenced the mysterious nature of the exhibition. The identity was recreated in 3D from twisted willow branches, giving it an earthy and mystical feeling. This sense of mystery was carried throughout the exhibition and support materials.
The combination of stories, graphics and sound provided a captivating experience for visitors and set the bar high for future exhibitions at The Braid.