Our client Irish Distillers were extending their Powers Whiskey Family by introducing the Powers Three Swallow Release. We were asked to develop packaging design for the bottle label and box for the new product. The new packaging had to reflect the current Powers Release range, whilst reinforcing the positioning of Powers in the super premium segment.
The Three Swallow brand was launched as Powers’ signature pure Pot Still whiskey, distilled and aged to perfection. Over time, all Powers’ whiskey came to bear these three iconic swallows and still do to this day. We dialled up images of the three Swallow birds on the packaging. The birds were printed, varnished and embossed using printing techniques to create a tactile depth to the packaging to dial up the premimum qualities of the Whiskey.
The client commented: ‘Powers Three Swallow Release has definitely made its mark, both for the whiskey & the packaging. Once again Genesis were tasked with designing something that complemented the current Powers Release Range, but that was bold and daring enough to stand out on shelf. All this while still remaining true to the iconic Powers brand. The specially commissioned illustration of the Swallows & Distillery landscape on the vibrant blue colour pallet allows strong presence on shelf in a contemporary fashion. There’s been a strong reaction by the trade and consumers around the key gifting period since its launch in October 2015.’