RADAR (Risk Avoidance and Danger Awareness Resource) is a safety and life skills education centre, providing safety-focused learning experiences for children and young people. Our job was to launch RADAR to maximize awareness and bookings.
We created two TV ads using CGI to show children/young people surrounded by their own personal radar, which detects danger and allows them to avoid/survive dangerous situations.
Website hits significantly increased, and enquiries about how to book began flooding in. Independent research showed that the campaign performance was very strong, the message of the advertising was clear and that it would encourage parents to take their children to the RADAR centre e.g. 86% of P6/7 parents would like their school to organise the trip to RADAR.