Ofcom’s annual UK Communications Market Report has contextualised the reach and performance of different media channels with fortunes of UK TV and radio broadcasters remaining stable.
TV made up for a 4% decline in net ad revenue with TV shopping and sponsorship offerings. Meanwhile, an 11% decline in local advertising in radio was overturned by a 5% increase in national executions, a 7% increase in sponsorship and 18% growth from other sources such as on-air competitions.
Broadly, there hasn’t been a material change in internet take-up or smartphone ownership (stable at 87% and 79% respectively).
However, superfast broadband lines increased by 17% and the volume of data used on fixed and mobile connections both grew by around a quarter, mostly fuelled by video.
Read the full report from The Drum: https://bit.ly/2YLTccF
Northern Ireland data will be released next month