Ofcom UK data shows media owners are diversifying to meet changing digital landscape

Mark FullertonNews

Ofcom UK data

Ofcom UK data

Ofcom’s annual UK Communications Market Report has contextualised the reach and performance of different media channels with fortunes of UK TV and radio broadcasters remaining stable.

TV made up for a 4% decline in net ad revenue with TV shopping and sponsorship offerings. Meanwhile, an 11% decline in local advertising in radio was overturned by a 5% increase in national executions, a 7% increase in sponsorship and 18% growth from other sources such as on-air competitions.

Broadly, there hasn’t been a material change in internet take-up or smartphone ownership (stable at 87% and 79% respectively).

However, superfast broadband lines increased by 17% and the volume of data used on fixed and mobile connections both grew by around a quarter, mostly fuelled by video.

Read the full report from The Drum: https://bit.ly/2YLTccF

Northern Ireland data will be released next month