We all know that social media has revolutionised how we communicate and spend our time.
And if we’re being honest, we’re all hooked!
In fact, as of 2022, the average person’s thumb scrolls through social media for approximately 2 hours, 45 minutes every single day.
That’s 147 minutes, or the equivalent of 588 TikTok videos.
Crazy.
From connecting with friends and facilitating business, to expressing opinions and finding inspiration, social media offers an endless supply of information and entertainment.
Therefore, we feel it’s more than deserving of its very own day of recognition.
It wasn’t long ago that social media was a miniscule sliver of the advertising pie, but now it’s impossible for businesses to ignore.
After all, why wouldn’t you advertise where over 4.6 billion people regularly hang out?
Unsurprisingly, global social media ad spend skyrocketed during the COVID-19 pandemic, and it shows no sign of slowing down.
Here’s a few fun top tips that we hope you find helpful or perhaps encourage you to think about how your company is advertising on social media…
1. Don’t make ads, make TikToks
If you still think TikTok is just for lip-syncing pre-teens, think again!
Surpassing 1 billion users in September 2021 and gaining 8 new users every second, TikTok has solidified its place as a cultural phenomenon in the world of social media and entertainment.
Brands of every size and nature are experiencing exceptional results through TikTok ads.
But the golden rule is this: forget everything you know about traditional advertising and embrace all things authentic and unpolished.
No big production budget? No problem!
2. Micro-influencers are the bridge
Despite increased ad spend being sent in the direction of influencer marketing, a recent study revealed that 96% of people in the UK do not trust influencers.
The reason for this? There could be a few…
Maybe the knowledge that stardom is more attainable than ever has created a pretty strong degree of cynicism.
Perhaps consumers have become wiser to the world of social media?
Or maybe there’s just been one too many tone-deaf incidents (think partying in Dubai mid-pandemic) to tip people over the edge of trust.
While the demand for authenticity has risen, the power of the influencer remains, and more and more companies are finding micro-influencers to be the answer.
Although micro-influencers possess fewer than 100,000 followers on their social accounts, these followers are laser-targeted, highly loyal and much more likely to trust the influencer’s views or recommendations.
3. Social customer care is the future
It’s not enough for companies to post killer ads on social media, then sit back and kick their feet up.
Social media has become a primary customer service channel, with 64% of people preferring to message rather than call a business.
Whether it’s responding to a comment, answering a query or handling a complaint, people equate quick responses on social media with good customer service.
This will enhance your reputation, inspire new brand advocates and may even increase your chance of going viral.
Thanks for reading and we hope you found these tips helpful this Social Media Day!