The Irish Football Association were on the hunt for new design talent when they spotted some work by Genesis out in the wild.

They loved the look and feel of some recent publications from NI Water, which our team had worked on.

And the IFA wanted a fresh approach for their own 2021 Annual Report.

So, they made the call to Genesis HQ and asked for our help.

To kick-off the project, we got to know our new client through check-in sessions, which helped scope-out the project and gather the information we needed to shape our creative brief.

That brief would then task our designers with their first challenge: concept development.

They had to create new and unique brand concepts that felt fresh but also respected existing brand guidelines.

Our guys got to work and crafted several beautiful concepts for the IFA to choose from.

Once the client picked their favourite, we got busy designing and typesetting the three separate Annual Reports they had requested.

We then had weekly check-ins with the IFA as we moved along a tight project timeline, and it wasn’t long until some very happy clients signed-off the finished product.

We also developed other design assets for them including roll-up banners, presentation slides and a digital animation to help launch the report at their AGM.

The team at IFA were delighted with their new-look reports and assets and it was a pleasure working with them.

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