Northern Ireland’s top coffee brand just got even bigger and better – and Northern Ireland’s top advertising agency (that’s us!) is helping with their advertising campaign.

Barista Bar recently launched three products – their Flat White, Hot Chocolate and huge 20oz LUX cups.

Thanks to their new state-of-the-art coffee machines rolling out across NI, customers now get a better choice of brews when they’re out and about.

To celebrate the launch, Genesis helped Barista Bar develop a marketing campaign called ‘Just Launched’.

Our ‘space launch’ concept gave us a really playful creative platform to craft eye-catching OOH and digital executions, as well as ear-catching (is that a word? Let’s pretend it is) radio ads.

You can see and hear our work out in the wild right now…and don’t forget to try the bigger and better Barista Bar range in participating SPAR, EUROSPAR, ViVO and ViVOXTRA stores across NI.