Lifeline Campaign: Talking Really Helps
30 sec TV ad:
Radio:
30sec At Risk
30sec Intervener
Outdoor:
Press:
1. Primary Social Ads
Primary Ad: Males
Primary Ad: Females
Primary Ad: All adults
2. Signs & Symptoms Carousels
Facebook – Intervener Targeting Carousel
Facebook – Intervener Targeting Carousel
3. Masking Symptoms Statics
4. Overnight Ad
