Embrace a Giant Spirit

It’s an exciting time for Northern Ireland with the launch of our new experience brand: ‘Northern Ireland – Embrace a Giant Spirit’

We’re very proud to have created this important brand alongside the Tourism NI team and a few of NI’s giants of the arts.

The Genesis creative team collaborated with renowned NI artist Colin Davidson to create a bold and distinctive brand icon and handpainted font.

We also worked with Pulitzer-prize winning poet Paul Muldoon and Oscar-nominated cinematographer Seamus McGarvey to develop a suite of creative assets to support the brand.

The feedback has been really positive from our international research groups, the travel industry, trade and TNI’s partners.

Here’s to the giant opportunity ahead for NI tourism.