We had a great night last night celebrating our MD Helen Blakley stepping into her new shoes as IPA Chair for Northern Ireland.

Helen set out her two-year leadership agenda to attract the best talent into the NI ad business, to a buzzing reception of industry colleagues and university students in Belfast.

Here’s some words from the woman of the hour…

“We’re a relatively small market and as we all know, the current recruitment market is very competitive and at times limited for more specialist roles. This shortage is not only affecting our sector but is across the board including for our clients. So we need to future-proof our pipeline by creating awareness and a positive perception of our industry as a viable profession and attractive option for those at the start of their career planning journey.”

As well as future-proofing the talent pipeline into NI’s ad industry, Helen also spoke of her plans to ensure the ad business retains and nurtures its talent and supports its people’s mental health and wellbeing.

You can read more about this in more detail here… https://ipa.co.uk/news/helen-blakley-northern-ireland-chair/

Not only did we get to hear from Helen, but we also heard a fantastic talk from Ciara Madden. Ciara is a UU CAM graduate who will be joining Team Genesis as a Senior Account Executive later this month!

We’re looking forward to you joining us, Ciara.

And as for Helen, we are cheering you on as you lead the charge on the IPA’s local ‘People First’ Agenda in Northern Ireland.

We know you’ll smash it!