From the 1st of February 2022, a change in NI law makes it illegal to smoke in a car if anyone in it is under 18. The Public Health Agency asked us to help make everyone aware of that change
The Challenge
Our primary objective on this project was to tell people about the law change and provide some context. Many still think if you can’t see the smoke then it’s gone, or that rolling down the window will keep a young passenger safe. Neither of these things are true, which is why this law now exists.
Our Solution
Our campaign delivered key messages in an arresting way. The creative imagined a world where you can see the second-hand smoke filling the car and surrounding the young passenger, which created an unsettling and attention-grabbing visual.
Results
At the time of writing, the campaign has just launched, so no results are available yet.
