Challenge

Our task was to remind people of the great value, fresh, local produce that you can get at EUROSPAR at Christmas.

Solution

The food at EUROSPAR is so fresh, it’s almost like getting it straight from the farm. To dramatise this message we introduced some of EUROSPAR’S local suppliers. A quick transition showed the produce in the field then cooked and on the Christmas dinner table in the blink of an eye.

Results

The client loved the ad and said, ‘We are delighted with the final production of our 2014 EUROSPAR Christmas ad. Working with local farmers and producers is very important to us especially as 75% of our fresh produce is sourced on the island of Ireland.’