Challenge

Forest Feast asked Genesis to design the packaging for an exciting new range of products inspired by the sights, sounds and spices of street food from around the world.

Solution

We developed a range of packs that truly reflected the tropical nature of the product. Background patterns to represent the country of origin, a handwritten font style and playful icons helped bring each flavour to life, while the paper bag reflects the carry-away nature of street food.

Results

The client was delighted with the results, so much so that four new flavours have been added to the range since the initial launch. The design has also been extended to presentation cases and display units.