Challenge

Irish Distillers Limited asked us to design the packaging for very rare premium whiskey Yellow Spot, ahead of its relaunch at the Whisky Live exhibition in Dublin, along with support materials, a mini brochure and invitations.

Solution

We developed an iconic graphic device across all the creative, which reflected the old tradition of marking the whiskey casks with a daub of paint. As part of a suite of materials, we created a compact roll fold brochure with a yellow semi-circle front cover cut out.

Results

The client said ‘Bringing the Yellow Spot brand back to life was an exciting and ambitious project executed within a relatively short timeline. The team at Genesis contributed design expertise across all the packaging elements and marketing communication tools. The result was an outstanding product which looked and felt fantastic.’