Challenge

The Irish Whiskey Academy has been welcoming visitors since February 2013. Genesis was tasked with designing a unique premium whiskey bottle to be given as a gift to people who attend the Academy.

Solution

It has almost become the norm that when someone visits a whiskey academy they expect the gift of a bottle to take home. It is important that the design on the bottle reminds them of their time at the academy to differentiate it from others, whilst reinforcing the quality of the whiskeys crafted at Midleton Distillery.

Result

The client said ‘Genesis immediately grasped the project brief enabling us to bring this bottling of Midleton Distillery prestige whiskey to life. Their interpretation of the brief meant we had several strong executions to choose from which ultimately made our brand look great.’