Challenge: Design and launch a sales campaign in one day

Hot weather meant NI Water had to impose a hosepipe ban in Northern Ireland. Obviously, this affected everyone across the region, so it was big news.

It gave us an idea.

We came up with something that would really add value and cut-through to a client’s sales promotion. But we had to act fast. It would only work while the hosepipe ban was in the news.

Solution

Our Creative Director got the ball rolling with a now-infamous 5am ‘dreamail’. He sent our team and the client an inspired email in the dead of night that sketched-out and highlighted the opportunities in the ‘Hosepipe Bananza’ campaign.

The initial idea was for a sales promotion for SPAR’s BBQ range, with the headline ‘Taps aff’ beside a burger without the top bit of the bun as if someone’s about to squirt some ketchup on it.

By 9am, the creative team were working on scamps and more ideas for the client, who gave us sign-off a couple of hours later.

Results

We quickly turned those scamps into polished outdoor and social ads. Those were all signed off and heading out into the world by 4pm the same day. Job done.