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Home Projects SPAR Wales - TV
SPAR-WALES

SPAR Wales – TV


Challenge

Although Welsh shoppers loved SPAR’s convenience and localness, research indicated that perceived expense along with a belief that the stores had limited choice and promotions, were barriers to shopping there. This was having an impact on SPAR’s footfall and basket spend.

Solution

We created a TV campaign to encourage customers to reappraise SPAR’s role, demonstrating that its benefits go far beyond what people buy in store. TV ads brought to life a ‘Happy Chain of Events’ idea, with scenarios consumers could relate to, and with a unique animated look and feel. Point of sale collateral was created to support the campaign in store.

Challenge

Post campaign research showed a considerable increase in SPAR’s ‘top of mind’ awareness for top-up shopping. 53% of those surveyed said they were more likely to visit SPAR stores as a result of seeing the TV commercials. SPAR also reported a substantial uplift in sales.


WALLET CHRISTMAS DEALS from genesis advertising on Vimeo.

SPAR COMMUNITY AND CHARITY from genesis advertising on Vimeo.

ITALIAN RANGE WITH WINE from genesis advertising on Vimeo.

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Genesis is a multi-award winning full service advertising agency in Northern Ireland, offering design, digital, consulting services and more.

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